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| Actor Prashantt Guptha - Brand Ambassador, Johareez.com |
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| Gajendra Kumar Gupta, Tinnu Anand and Prashantt Guptha |
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| Prashantt Guptha - Brand Ambassador, Johareez.com and Gajendra Kumar Gupta- CMD, Johareez.com |
There was a time when
jewellery and accessories were feminine terms. Things have now turned more
towards men’s popularity. Keeping with the trend, Johareez.com has chosen actor
Prashantt Guptha as the face of their men’s line and partnered with the Rajasthan
International Film Festival, keeping in mind the popularity of the actor and
the brand, both of which hail from the state.
Prashantt Guptha, an
award-winning global actor, who is the face of international film festivals of
the likes of Fog,SV from Silicon Valley and the Rajasthan Film Festival, and
was seen as the main villain of Issaq, followed by Identity Card and
6-5=2 will soon be seen in Irada with Naseeruddin Shah, 19th January with Deepti Naval and Sonam Kapoor-starrer Neerja among
others, has been now chosen as the face of the Johareez’ men’s line.
Says Gajendra Gupta, the
man behind Johareez.com, “the celebrity's likability quotient is high with
Johareez. We are extremely proud to have attached Prashantt Guptha, with
us who has endorsed his very own line of men's jewellery connecting to his
creative and aesthetic side. Choosing Prashantt to endorse our brand has
much to do with his rising popularity in Rajasthan, as he is a native of this
state. His line of tungsten rings, stainless steel jewellery, along with men's
precious silver diamond rings have been very popular sellers on
Johareez.com. Fad for fashion jewellery which is generally motivated from
Bollywood and daily soap operas will add more demand in coming years.”
Prashantt Guptha is elated
about this home-connect with Rajasthan that seems to be constantly evolving
itself. “You can say, total connect. Rajasthan is my native state,”
says Prashantt with pride. “First, Rohit Verma chose me because of
this connect. He found my looks apt for a royal prince and last year RIFF
bestowed upon me The Pride of Rajasthan Award. I guess it's just my state and
its people showing their love and support by granting me honours and
opportunities. Likewise goes for johareez.com,
the superb online jewellery and watch portal with its HQ in Rajasthan, which
has me as the face of its men's collection. I just finished shooting this
campaign and it felt great wearing men's jewellery that is very trendy and stylish.
And obviously since this campaign again brought me closer to my roots.”
Interestingly, the men’s
jewellery market is a small sector as compared to women's bridal or fashion
jewellery segment, but is slowly gaining momentum as more and more men are
showing interest in accessorizing them with jewellery. More and more men,
especially in the metro cities are buying and wearing jewellery as daily
accessories.
“With recent shift in jewellery consumption trends, women prefer wearing hair ornaments, chokers, single-earrings, multiple rings on one hand, & historical inspired jewellery ornaments. Given the young demographic which is shopping for latest looks online and increasing choice online – we estimate that Fashion category will see 400% growth in the next 3 years and rival electronics and mobile category in GMV,” explains Gupta.
