In a joint collaboration with the Ministry of Environment – Government of India, Bhamla Foundation, in association with Dia Mirza, the UN Environment Goodwill Ambassador for India, Asif Bhamla, through Bhamla Foundation, has curated a special anthem, to promote practices healthy for the environment, keeping in line with the UNO’s agenda environment health, at C'est La Vie, Bandra.
Air pollution, the ‘silent killer’ that claims thousands of lives daily, has become a growing concern world over. It is primarily caused by the burning of fossil fuel, thereby leading to emissions, finally leading to air pollution as we know it today. Pollution has been around us for decades and it consequences can prove to be deadly. We have been unable to contain the dastardly aftermath of the growing menace. According to the United Nations Organization (UNO), approximately 4.2 million people die prematurely, as a result of exposure to ambient air pollution.
The #HawaAaneDe video was teased by Dia Mirza while she shot for it with Swanand Kirkire, who has penned for the multi-artiste featuring track. The anthem is written by National award-winning lyricist Swanand Kirkire. The song is set to voice by Shaan, Sunidhi Chauhan, Shankar Mahadevan, Vishal Dadlani, Sunidhi Chauhan and Ayushmann Khurrana among others. The anthem is an Asif Bhamla led Bhamla Foundation initiative.
“The members of the entertainment fraternity have come together with our Bhamla Foundation with a hope to make a lasting difference, so our sons and daughters can breathe air that won’t harm them. This is the time now, to make a difference, before the very air we breathe, kills us! And hence the initiative,” averred Asif Bhamla, President – Bhamla Foundation.
Bhamla Foundation, in the previous year, created the #BeatPlasticPollution anthem on the lines of United Nation’s ‘Beat Plastic Pollution’ initiative. The trendy anthem based on the need to curb plastic usage as the name suggests, went viral on media, garnering a lot of traction. Bhamla Foundation, had earlier, also set the environment protection thought in motion through their sapling plantation drive.
More power to such initiatives!
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